SEO Hat Parade

SEO or Search Engine Optimization is a hot topic among marketing professionals.  It’s benefits for start up and established companies are undeniable which has contributed to its rising popularity.  In fact over SEO Strategies90% of companies that have an online presence optimize their websites to get a higher ranking on search engine result pages.  This usually means more traffic and increased awareness and profit.

There are a lot of things that one needs to understand to reap the benefits of SEO.  It’s important to know what it can actually do and the different methods consultants use to deliver results.

SEO Strategies

The various strategies used can be classified into three different categories, White Hat, Black Hat and Grey Hat.

White Hat

This type of SEO follows ethical practices to rank high on organic searches.  The focus is on quality rather than quantity.

Quality Content

When a customer visits a website to get more information about a product he expects to get details.  If he was checking for a shirt, he would need sizes, colors and prints.  A site with these will him make a decision on whether he would purchase or not.

Traffic will be useless if the visits do not end with a sale or at the very least a lead.White Hat SEO

Effective Keyword Use

When search engines look for sites to recommend, one of the elements checked is its relevance.  If the customer typed shirts, then the sites that have this would be part of the results.  However, the process involves a lot of analysis, such as the keyword count and placement.

Search engines use a spider or web crawler to check the site’s content and relevance.  So factors such as how many times the word is used to where in the site these are found are important to increase rating.

Quality Inbound Links

Links are important in determining whether the site being evaluated would appear on the results.  These are considered as recommendations or referrals coming from external sites.  White hat strategies use quality backlinks to increase rating rather focusing on just the quantity.   This works well with the search engines as link analysis now includes a check on quality.  So, if on the website that sells shirts, only the links from other sites that have related content would actually count.

Black Hat

This type of SEO offers faster results by using strategies that exploit the weaknesses of search engines.  Despite the quick ROI, this method is often short term as search engines are able to eventually identify shady practices.  This may result in penalties and can even progress to the site getting banned.

Keyword Stuffing or Spamdexingblackhat-seo

Poorly written content can result in the keyword getting overused.  In the early days of SEO, this could be used to increase the ranking on the results page.  The analysis considered that more of the word used means that it is a relevant site.

Hidden Text

This is a version of keyword stuffing.  To avoid compromising the content by having the keywords appear multiple times, this strategy adds words that are not visible to the user.  However, this affects the search engines analysis as the keywords are recognized by spiders.  The simplest way this is done is by using text in the same color as the background to hide it from customers.

Duplicate Content

Using information gathered from other ranking sites is a common practice of black hat SEO.   It takes advantage of the external site’s content to boost another site.

Doorway or Gateway Pages

This strategy targets search engines rather than the consumer browsing the page.  SEO’s create fake pages that are linked to the website being optimized.  These pages are never seen by the user as they are automatically directed to the landing site.

Gray Hat

This method is used by most SEO’s as these deliver results at affordable prices.  Although not quite crossing the line to black hat, the techniques used are beyond the boundaries of white hat.

Redesigning Websites

By redesigning a website with still the same content, search engines are fooled into considering these as fresh content.

Over Utilizing Sharing

Many social media platforms can be linked to websites by sharing.  These can be added to the site being optimized and clicked multiple times internally.  Consumers and search engines will see the number of likes or shares and consider this as a relevant site.

Save

What the best seo consultant can do to your company

You need the best seo consultant if you want to really make it big in the industry. We’ve prepared a list of things that the best seo consultant can do to your business:

He can bring in lots and lots of sales :

Products-ServicesCreating awareness for a product or a service always comes first. Once this is done, you can then sell your product to the consumer. If the best seo consultant is successful in getting better search engine results, you can be assured of more visitors to your site. It is also the seo writer’s job to draw more readers in by providing informative and engaging content. If this is consistently done, the business will reap the highest rewards. It will also encourage repeat customers especially when the business also offers the best products or services. So, if both parties work together, they will be successful.

He will help you establish a name in the industry :

Again, consistency is the key. It’s not easy to build a name for a business in the industry. It will require a lot of hard work. Start-ups can take advantage of the best seo consultant. If they still do not have a name yet, getting only the best will help them get there.
He can help you build a good network.

You get more clients if you have a wider network. If your business or website is getting better search engine rankings, more websites will be interested to link back to you. It is also possible for you to get more business not just from your customers but from other businesses as well.

Your website will be on top of the any major search engine results :

This should be the top goal. If the website is seen on the first page of the search results page, there will be new users to the website. If seo writers can provide great content, they will get repeat customers. Those customers will invite other users to visit the website as well. So, this means they can also benefit from word of mouth. Social media is another thing. If seo consultants know how to maximize social media in targeting better results, the company will gain more customers. And more customers mean more sales for the company. That means more business in the future.

You will be highly credible :

seoBeing on top of the search results page can help build your credibility as a company. This is important especially for a start-up. Consumers will trust a company more if they are credible. If Google, Yahoo or Bing puts them on the first page, that means they are important. The users will be assured that they have come to the right page. Sometimes these major search engines would serve as endorsers of your company. And users believe them.

You will learn from them along the way :

If you have maintained a close working relationship with your seo consultants, you would be able to learn from their techniques as well. Just communicate with them regularly, and always ask for all the details about what the plans are. If possible, be knowledgeable about seo as well so you can brainstorm with your consultants about what works best and what doesn’t work for the company.

Customers will trust you :

It’s difficult to build trust especially for a start-up. If the best seo consultant can help you get better search engine rankings, do your part as well. Make sure you can also deliver. Always treat your customers with respect. Get in touch with them through social media. Send a thank you email if they purchase a product or a service from you. Send them promotional emails as well and inform them of what’s new in the company. This way you are also building a strong working relationship with your customers.

seo ranking

There are many things anise consultant can do to your company. They are also an asset that you should take care of. Just remind them to be always consistent with their performance for the business would suffer if they slack. Search engines are always changing their algorithms so it is better for the seo consultants to be always updated with it.

chronis tsempelis at chronistsempelis.com, an seo expert offers many services to companies. He is one of the best seo consultants in the market today. He knows a great deal about search engine and social media optimization, web development and ecommerce, web analytics, google tools, content writing, hosting and server management. Phone consultation is free with Mr. tsempelis. If you still haven’t decided who to hire, try checking out his websites to know his full credentials. He just might be the person you are looking for. 30-minute consultation is free. His rate is at least $145 per hour. Contact him now and watch your sales skyrocket.